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Optricity named to Supply & Demand Chain Executive 100

Research Triangle Park, N.C., May 18, 2010 Optricity, supply chain optimization software innovator and provider has been named to the ninth annual listing of the Supply & Demand Chain Executive 100, the theme of which is "Supply Chain: Back to Basics and Beyond - In Search of the Roots of Supply Chain Excellence." The 2010 Supply & Demand Chain Executive 100 are supply chain solution and service providers that are assisting their customers and clients achieve supply chain excellence and prepare their supply chains for the post-recessionary return to growth.

Nine years ago, Supply & Demand Chain Executive announced its first "100" list of supply chain solution providers, consultants and other organizations that were helping lead the way in transforming companies' supply and demand chains. This year the magazine focused the criteria for its "100" feature on supply chain excellence and preparing the supply chain for the post-recessionary return to growth.

"As the economy makes tentative steps toward recovery and growth, our readers are turning to Supply & Demand Chain Executive to learn about solutions and best practices for enabling business expansion through supply chain excellence," said Andrew K. Reese, editor of Supply & Demand Chain Executive. "With this year's Supply & Demand Chain Executive 100, we highlight a broad range of supply chain solution and service providers that are helping to position their customers for the 'New Normal' economic environment."

The 100 recipients were selected based on several criteria, including candidates’ identification of the primary challenges and risks that supply chains and supply chain executives will face in the post-recessionary environment, a depiction of what supply chain excellence looks like, and a description of how each candidate’s software, solutions or services offered are helping these customers/clients meet the challenge/risks and achieve supply chain.

According to Sheila Benny, Executive VP of Optricity, a key driver in the post-recession environment will be the differentiation and joint focus on revenue and profitability metrics. “Companies will no longer put Supply Chain operations on the back burner while focusing predominantly on growing the top line,” Benny said. “Instead, the focus on leaner operations all the way through the Supply Chain will reign and continue to grow in importance. A shift back to the roots of operational efficiency will serve up waste reduction for organizations looking to optimize end-to-end Supply Chain performance.”

Final recipients are featured in the cover story of the May/June 2010 issue of Supply & Demand Chain Executive, as well as online at

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at

About Optricity

Optricity, a software development company, specializes in solving complex Supply Chain (SC) optimization problems. Optricity solutions minimize operational costs at SC junctures where customer’s competing goals and constraints come together. Using patent-pending RASSQ™ optimization engines, Optricity’s best-of-breed solutions easily integrate with existing warehouse management and planning systems. Visit to learn more about the advanced, warehouse slotting optimization tool, OptiSlot DC™, RASSQ optimization and other Juncture Optimization™ capabilities.

For information about this press release contact:

Sheila Benny

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+1 (919) 237-4846