Vendors selected for the “Cool Vendor Report” are innovative, impactful and intriguing

Research Triangle Park, N.C., June 10, 2008 – Optricity Corporation, a provider of mathematically advanced, optimization engines to enhance return on supply chain investment today announced that it has been included in the list of "Cool Vendors" in the Gartner report on Cool Vendors in Supply Chain Management and Enterprise Resource Management for 2008.

“We’re pleased to have been evaluated by Gartner for this great honor,” said Dan Basmajian, president and chief executive officer, Optricity Corporation.  “In my opinion, given the broad number of service providers in the technology arena these days, to have been included in this group is rewarding to our company and its employees for the hard work and initiative we have taken over the years to develop leading-edge products in the area of supply chain optimization.  In particular, our slotting application is a great showpiece that demonstrates how our optimization engines can be combined to deliver a truly net new supply chain optimization solution.  We look forward to continuing this tradition into 2009 and beyond."

Optricity was one of the companies listed by Gartner in its annual supply chain management and enterprise resource management report.

 About Gartner’s Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services.  Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); and Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

About Optricity

Based in Research Triangle Park, N.C., Optricity Corporation offers mathematically advanced, optimization engines to enhance return on supply chain investment.  Capitalizing on leading web technologies, improved computing algorithms and analysis techniques, Optricity’s tools integrate with current supply chain staples such as OMS, WMS, TMS, and ERP systems. Optricity engines optimize least cost solutions based on competing goals and constraints of multiple functions (data and systems) coming together at merge points or junctures.  For more information, visit www.optricity.com.