Research Triangle Park, NC — March 17, 2008 — Supply & Demand Chain Executive Magazine, the executive's user manual for successful supply and demand chain transformation, this week announced the eighth-annual listing of Pros to Know in its February/March 2008 issue.

Dan Basmajian, Optricity President and CEO, was among the 2008 honorees for his vision in the Supply Chain Planning and Optimization category. A pioneer in the field, Basmajian is well known for his work in warehouse slotting optimization technology. Basmajian’s work combines advanced mathematics with deep industry expertise to architect powerful optimization solutions. He readily shares his concepts to utilize state of the art software engineering and emerging web technologies to deliver solutions that yield improved payback and increased efficiencies for customers.

Supply & Demand Chain Executive released its list of 2008 Provider Pros to Know. The Supply & Demand Chain Executive Provider Pros to Know is a listing of individuals from a software firm or service provider, consultancy, or analyst or research firmwho have a vision for the 21 st century supply chain and have personally helped clients apply technology or processes to modernize their supply chains.

"This year's Provider Pros to Know have shown themselves to be thought-leaders in their respective supply chain segments," said Andrew K. Reese, editor of Supply & Demand Chain Executive. "Their efforts in developing the tools and processes necessary for supply chain transformation, and in promoting new approaches to supply chain enablement, are helping raise Supply Chain's status within the enterprise and have earned them a place on this year's Provider Pros listing."

Beginning in January, a selection committee comprised of Supply & Demand Chain Executive Editorial and Advisory Board members culled through scores of nominations to find the applicants that best fit the criteria, which included:

• The nominee's vision for a "21st century supply chain."
• The nominee's view on the role of technology in enabling the 21st century economy.
• How the nominee is helping clients to implement transformations, including new processes and technologies, to move the clients toward this vision.
• The results that the clients are realizing from moving toward this vision.

The full listing of the 2008 Pros to Know is available in the February/March 2008 issue of Supply & Demand Chain Executive magazine and on the Supply & Demand Chain Executive Web site at www.SDCExec.com.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.

About Optricity

Based in Research Triangle Park, NC, Optricity Corporation offers mathematically advanced optimization engines to enhance return on supply chain investment. Capitalizing on leading web technologies, deep domain expertise, improved computing algorithms and analysis techniques, Optricity’s tools integrate with current supply chain planning and execution systems. Optricity engines optimize least cost solutions based on competing goals and constraints of multiple functions (data and systems) coming together at merge points to achieve Juncture Optimization. For more information, visit http://www.optricity.com./.

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