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Optricity offers mathematically advanced, optimization engines to enhance return on supply chain investment. Capitalizing on leading web technologies, improved computing algorithms and analysis techniques, Optricity tools integrate with current supply chain staples. We plan to use optimization techniques to solve supply chain problems that are not addressed by the mainstream systems such as OMS, WMS, TMS and ERP. We have coined the term ‘Juncture Optimization’ to describe our positioning ‘in the cracks’ between mainstream systems, where visibility applications may reside but where there is no use of optimization techniques to achieve a more globally optimal solution to SC problems.
To address challenges at the junctures, we have assembled a toolset of optimization modules that are ready to be customized to solve SC problems. As opposed to those who provide standard toolkits or systems, we modify the math to fit the problem rather than modify the problem to fit the math. When we run across common SC problems that will benefit from the use of optimization techniques, we will put together a standard system, like our OptiSlot slotting solution. It is also our position to steer clear of any applications that have been solved well, so we do not plan to compete with many of the SC solution providers or integrators. In fact, we’ll most likely partner with some of them to fill in the cracks.
If a software solution already exists, works efficiently, and cost effectively, we will recommend taking that path. In fact, we’ll suggest you buy off the shelf; albeit, a good deal of customization is usually required for those systems to be implemented and work effectively. Alternatively, if an optimization issue is at hand and it’s a tough problem to solve, a problem that crosses traditional boundaries and would benefit from higher order math and programming skills that are rooted in a supply chain experience set, we want to tackle it.
Our niche, to apply advanced mathematical techniques to supply chain problems at specific junctures, provides a continuous improvement path toward overall supply chain optimization. In combination with partners and services, Optricity smart engines provide unique Juncture Optimization solutions to supercharge the supply chain.
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Management’s vision for Optricity was born out of the evolution of the supply chain marketplace. Three years, even two years ago, we would have been ahead of our time. Now that many companies are standardizing on integrated supply chain systems, we believe that we are in a timely position to bring together our collective domain experience and distinct skill sets and combine them to create a totally new kind of company.
We’re not consultants and not an outsourced programming shop. Our goal is to leverage the optimization tools that we create with each new challenge solved and build a learning operation that capitalizes on the latest technologies available to us. Each member of our development team has (or is currently working on) a Ph.D. in advanced mathematics or operations research. Our business leadership includes:
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Dan Basmajian is the President and CEO of Optricity. He is a demonstrated pioneer in the supply chain industry with more than twenty-five years of experience in high tech software development. His diverse background lends itself exceptionally well to providing leadership and vision, and driving tactical execution in business environments. He has operated successfully during his career as a company founder, Chairman and CEO, and senior management team member. He is sought after as an advisor to leading executives in the supply chain industry.
Mr. Basmajian may be best known for his role in pioneering slotting and specialized routing technologies. He is an authority on leveraging the use of advanced modeling techniques as integral components of the total supply chain solution. His company, Performance Analysis Corporation (PAC), was a boutique, sole provider of proprietary supply chain software. After PAC was acquired by Manhattan Associates (MA), Mr. Basmajian served on the senior management team that took MA public (Nasdaq: MANH). Mr. Basmajian has been pivotal in other companies such as Viewlocity, a provider of real time supply chain visibility solutions, as he develops strategies to modernize supply chain execution software.
Mr. Basmajian spent the last four years in leadership positions in the software industry. As a pastime and for profit he regularly reviews and advises start up ventures. During this time Mr. Basmajian also managed his family commercial real estate endeavors. Mr. Basmajian earned his Bachelor of Arts degree in management science from Duke University and his Masters degree in business administration from Duke’s Fuqua School of Business. Mr. Basmajian is a popular industry speaker. He has also guest lectured at Duke University and conducted small business outlook programs worldwide.
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Dr. Charles Grissom drives technology and development for Optricity. He brings over twenty years of professional experience to this role. As a mathematician and software engineer, Dr. Grissom applies his expertise and leads talented development teams to design and deploy a variety of complex business software solutions.
Most recently, Dr. Grissom served as the Chief Technology Officer for Supply Chain Intelligence, Inc. There he was chief architect of the sophisticated optimization engine upon which a suite of transportation intelligence products was built. Prior to that role, Dr. Grissom served as the Director of Product Architecture for Viewlocity, Inc. where he was responsible for architecting a real time, web services based, B2B trading community management system. Dr. Grissom’s expertise in combinatorial optimization techniques and genetic algorithms differentiate his leadership in the development of expert systems. Dr. Grissom has served in leading architect positions for Manhattan Associates, Performance Analysis Corporation, IBM, Applied Concepts, Inc., ISN Corporation, and Quest Technologies.
Dr. Grissom spent three years as an Assistant Professor in mathematics at Wake Forest University and NC State University before transitioning full time into industry. He earned degrees in mathematics and computer science from the University of North Carolina at Wilmington and a Masters and a Doctorate, both in mathematics, from the University of North Carolina at Chapel Hill. |
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Sheila Benny serves as vice president leading marketing strategy and alliances for Optricity. She brings seventeen years of experience in strategic and tactical marketing. Her background has focused specifically in the market space where high tech and service industries intersect. A penchant for leadership, ethics, customer focus, and commitment to success characterize the contributions Ms. Benny brings to the table.
Prior to her role in launching Optricity Ms. Benny served as principal in a successful marketing consulting firm. She is recognized for her creatively engineered, strategic marketing initiatives that launch start-ups, new products, and reposition businesses to respond to and help drive market demand. Prior to consulting, Ms. Benny served in strategic marketing positions for several entrepreneurial-minded companies including Manhattan Associates, Performance Analysis Corp., Knowledge Systems Corp., CSR-Online, and Tompkins Associates.
Ms. Benny attended North Carolina State University as a John T. Caldwell Scholar. There she earned her degree in engineering and recently completed two terms on the board of directors for the NC State Alumni Association where she was instrumental in launching the Campaign for Excellence. She pursued graduate studies in business administration at the University of North Carolina at Chapel Hill and performed market research for the Fuqua School of Business at Duke University. |
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Tim Riehl comes to Optricity from a progressive, twenty year career as an operations business executive. His leadership responsibilities at several prominent international companies often put him “on the other side of the table” from providers of supply chain solutions. This operations background made him the ideal choice to serve as Optricity's internal guide as we deliver on our Extreme Customer Service pledge.
Riehl served as a highly respected leader in several multi-billion dollar organizations. His experience spans distribution, manufacturing, logistics, and engineering including senior corporate management with significant direct P&L responsibility. Riehl has showcased successful business practice, technology, and process improvement implementations using a combination of operations and project management techniques. He has the bandwidth to envision and capitalize on the global benefits of technology and process change, yet he also has the ability to drill into the details to effectively orchestrate tactical execution. Riehl’s capacity in this regard consistently landed him the most demanding and company critical tasks, projects, and positions.
Riehl is an energetic, dynamic, resourceful, and proven leader, innovator, and change catalyst. Through his passion for success and continual improvement, he will envision, analyze, validate, and initiate projects to drive efficiencies thereby strengthening a company’s financial and competitive position through superior operational execution.
Riehl earned his Bachelor of Science in Engineering from West Point and served as a commissioned officer in a combat aviation brigade. He later earned his Master of Science from Tarleton University. Riehl’s management experience includes pedigree companies such as McLane Company, Dell Computer, Honeywell International, and Safety Kleen.
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| The Juncture Optimization technology designed and built by Optricity operates efficiently when deployed as standalone software. In addition, our OEM model provides smart engines for branded interfacing. Seamless integration into our partners' existing software and service offerings allows us to amplify the value of our solutions. Key partnerships with select, best-in-class providers extend our reach as we provide tailored solutions to meet the needs of our joint clients. Look for advanced supply chain solutions with our unique juncture optimization engines inside. True juncture optimization will be denoted as "Powered by Optricity." |
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