Management’s vision for Optricity was born out of the evolution of the supply chain marketplace.Three years, even two years ago, we would have been ahead of our time.Now that many companies are standardizing on integrated supply chain systems, we believe that we are in a timely position to bring together our collective domain experience and distinct skill sets and combine them to create a totally new kind of company.

We’re not consultants and not an outsourced programming shop.Our goal is to leverage the optimization tools that we create with each new challenge solved and build a learning operation that capitalizes on the latest technologies available to us.Each member of our development team has (or is currently working on) a Ph.D. in advanced mathematics or operations research.

Dr. Charles Grissom drives technology and development for Optricity. He brings over twenty years of professional experience to this role. As a mathematician and software engineer, Dr. Grissom applies his expertise and leads talented development teams to design and deploy a variety of complex business software solutions.

 Most recently, Dr. Grissom served as the Chief Technology Officer for Supply Chain Intelligence, Inc. There he was chief architect of the sophisticated optimization engine upon which a suite of transportation intelligence products was built. Prior to that role, Dr. Grissom served as the Director of Product Architecture for Viewlocity, Inc. where he was responsible for architecting a real time, web services based, B2B trading community management system. Dr. Grissom’s expertise in combinatorial optimization techniques and genetic algorithms differentiate his leadership in the development of expert systems. Dr. Grissom has served in leading architect positions for Manhattan Associates, Performance Analysis Corporation, IBM, Applied Concepts, Inc., ISN Corporation, and Quest Technologies.

Dr. Grissom spent three years as an Assistant Professor in mathematics at Wake Forest University and NC State University before transitioning full time into industry. He earned degrees in mathematics and computer science from the University of North Carolina at Wilmington and a Masters and a Doctorate, both in mathematics, from the University of North Carolina at Chapel Hill.

Sheila Benny serves as executive vice president of Optricity. She leads marketing, strategy and alliances for Optricity, with a core focus on client relations. With more than twenty years of experience in strategic and tactical marketing, Ms. Benny’s background has focused specifically in the market space where technology and service industries intersect. A penchant for leadership, ethics, customer focus, and commitment to success characterize the contributions Ms. Benny brings to Optricity.

Prior to her role in launching Optricity Ms. Benny served as principal in a successful marketing consulting firm. She is recognized for her creatively engineered, strategic marketing initiatives that launch start-ups, new products, and reposition businesses to respond to and help drive market demand. Prior to consulting, Ms. Benny served in strategic marketing positions for entrepreneurial-minded companies including Manhattan Associates, Performance Analysis Corp., Knowledge Systems Corp., CSR-Online, and Tompkins Associates.

Ms. Benny attended North Carolina State University as a John T. Caldwell Scholar. There she earned her degree in industrial engineering. She later served the University for eight years on the board of directors for the NC State Alumni Association where she was instrumental in launching the Campaign for Excellence. She was awarded the honor of Outstanding Young Alumnus. Ms. Benny pursued graduate studies in business administration at the University of North Carolina at Chapel Hill and performed market research for the Fuqua School of Business at Duke University. Ms. Benny is a member of CSCMP and president of the new North Carolina WERCouncil. She is an active community volunteer.